Brand Philosophy 

Be Authentic and true to yourself above all.  I started the brand  طابون Tabon Killer as a way to re-connect with my own heritage; the style, the art, the connection to creation, and the magic of being an African American with dream.  I lay bare my pain, my struggle, my determination, and my unique story as an act of self actualization.  Additionally, I seek a way to address taboo subjects and social norms pertaining to Moroccan culture.  In a way this business is an extended and indepth case study capstoning my own research and ethnography in Morocco.  I seek to start a movement of self expression, confidence, and self fulfillment that spans the globe.  I hope my brand inspires you in someway.   

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