Brand Philosophy
Be Authentic and true to yourself above all. I started the brand طابون Tabon Killer as a way to re-connect with my own heritage; the style, the art, the connection to creation, and the magic of being an African American with dream. I lay bare my pain, my struggle, my determination, and my unique story as an act of self actualization. Additionally, I seek a way to address taboo subjects and social norms pertaining to Moroccan culture. In a way this business is an extended and indepth case study capstoning my own research and ethnography in Morocco. I seek to start a movement of self expression, confidence, and self fulfillment that spans the globe. I hope my brand inspires you in someway.